Advantages Of SEO
Search engine optimization is something that people know they need for their website, but many people do not realize what the benefits are. There are many benefits that come with a good SEO strategy. Knowing what these benefits will help you understand the importance of SEO and why you need to spend the time creating a good plan.
Better Rankings And User Experience
The first benefit that people think about when looking at search engine optimization is their search ranking. SEO will help you rank better if you do it correctly. However, this is not the only benefit that you will get. SEO can and does help user experience on your website.
To rank well, your websites need to offer a good user experience. This is something that is entrenched in all aspects of SEO. The content on your website needs to offer the valuable user information while the technical makeup of the website must be easy to use. When you have a good user experience, you will find lower bounce rates and better ranking. Check the Philadelphia SEO expert firm to get high rank on Google.
Increased Organic Traffic
Through an increase in your search ranking, you will be getting an increase in organic traffic. This is important because organic traffic converts well as the user is interested in what your website has to offer. Paid traffic can come from people who are not interested in your niche, and this will decrease your conversion rates.
Organic traffic also has additional benefits that you need to consider. If you can offer a good user experience to your organic traffic, they are more likely to share your website with others. This is one of the reasons why you need to look at having Twitter and Facebook social share buttons on every page of your website optimization
Better Close Rates
When compared to outbound marketing, SEO will have better close rates. Search Engine Journal conducted a study which found that SEO has a 14.6% close rate while outbound leads offer 1.7%. This is because your traffic from the search engines is targeted and the users are already interested in your product or information. It is possible that the close rate for SEO could increase when you look at local SEO strategies for online marketing.